Earn at least 20 backlinks with your blog contest. We all know that for a web site to be relevant there should be citations to it in the forms of links from other site.
This is a form of social proof on the Internet and also the mechanism in which search engines see the relevancy of your site with respect to the rest of the Internet.
Can we guarantee at least 20 backlinks for the blog contest?
Taking into account that there are at least 20+ contest blogs and counting, you would think that you would have at least 20 backlinks. But this is not always true. Some of the contest blogs do not take part in every blog contest there is but are more selective in nature.
Based on observations over time, it can be seen that for a blog contest to generate at least 20 links, the prize and the entry requirements of the contest matters.
So how should I run my blog contest to get those backlinks?
Well, if your intention is to get those backlinks for the purpose of SEO, then you would probably have to fork out a cash prize of $100 or more. Cash being the most attractive prize for it’s fluidity will normally entice all the contest blogs to announce your contest and provide the back link required. You would then get at least 20 backlinks just from the contest blogs alone. (Remember to contact all the contest blogs about your contest)
Add to the fact that with all 20+ contest blogs announcing your contest, you can probably expect another 5 – 10 blogs entering the fray for your contest from the Top 5 contest blogs, which would give you an approximate total of 45 – 70 backlinks purely based on your blog contest.
The contest rules should keep to the K.I.S.S. (Keep it simple stupid) principal and only require the participants to write a short write-up and provide a simple link with your preferred anchor word.
A duration of 2 weeks should be enough for your blog contest as the buzz for the contest on the contest blog itself seldom last more than 2 weeks. This short duration will also give the participants a more urgent call to action.
Return on Investment for such a blog contest?
If done properly, your blog contest will earn you between an average of 50 backlinks. This divided by the cost to run the contest by giving out a prize of $100 means that you would have paid about $2 per backlink, which is quite a good investment.
Add to that, the buzz created will allow for your new visitors to see what is on your site and they might decide to stay on as loyal readers.
Try this out and let us know if you achieve the same experience by commenting on this article.
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