Running a blog contest is a good way to get some backlinks to you blog. If you have an attractive enough prize, you will gain at least 10 backlinks from all the contest blogs around. For the purpose of search engine optimization, it would be important to indicate which anchor text you would want to link to your site. So how can we choose good anchor text.
Here are 5 ways that you can take to choose relevant anchor text for your blog contest.
- Use a few combinations of your theme.
Take for example the contest blog theme. You can use the following anchor text to help you rank better for these terms that are helpful to your niche.
- Use contextual phase with the same meaning as your theme
Using the above example again, we can use keywords like “win a prize”, “blog context prizes”, “cash prize blog contest”. This will help your site rank for more phases connected to your theme as well as give the search engine a better idea of what your site is all about.
- Use the Google Adwords Suggestion Tool.
You can use the Google Adwords keyword suggestion tool to find out what terms are seen by the search engines to be related to your niche. For the blog contest niche, you have terms like “video blog contest”, “bikini blog contest” “blog competition” and “blog giveaway”. Choose phases that closely match your specific niche.
- Find out what are the popular backlinks of the competitors site in the same niche
You can do a search on Yahoo Site Explorer for your competitor’s site and find out what the top site for your niche is having as anchor text for their backlinks.
- Emphasis the keywords that users have found your web site by.
Through your own logs, you would notice that some of your traffic found you through certain keywords. These could be several pages deep in the Search Engine’s result page. Emphasis these keywords with more backlinks with these anchor text and you would probably ranks better for these keywords.
With these simple methods, you can make sure that the blog contest that you run have maximum returns in terms of both traffic and search optimization opportunities. In the long run, you would most probably see an increase in your Search Engine Ranking Page (SERP) for your site for the keywords that you asked your contestants to use.
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[...] a bit and request your reader to read one of your pillar articles and link to it instead with some relevant anchor text . They should then leave a comment in your contest post that they have done so. They may not even [...]
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