10 good reasons why you should sponsor a blog contest

Have you ever wondered why some web sites or companies are willing to provide sponsorship in terms of prizes for someone else’s blog contest? Some of these prizes include cash or expensive life style consumer goods like the iPod Touch or even others like the latest game consoles.

Here are 10 good reasons why you should sponsor someone’s blog contest.

1. Creating a buzz for the service or siteThis is one of the reasons why anyone would want to run a blog contest in the first place. By providing a good prize for the contest, the readers and participants will take notice of who is sponsoring the prize and thus, a buzz is also created for your service and site.

2. Lesser administrative work associated with running a blog contestBy just sponsoring the prize for the blog contest run by someone else, you would achieve the aims of running a blog contest without the need to actually deal with the administrative overheads of running a blog contest. This would include answering emails with respect to the blog contest, keeping track of the entries, making sure each entry fulfills it’s entry requirements and other mundane stuff.

3. Outsourcing of the promotion effort

Every blog that runs a blog contest has the intention of making the blog contest one of the most talked about event happening in the blogosphere. That would mean that the blog that is running the contest would make quite an effort to promote the blog contest as best as they can. By just sponsoring a good blog contest prize, you can actually ride on the effort that the blog contest owner who will definitely try their best blog promotion out of the running the contest.

4. Getting a free review and free plug for your website

So, it’s not really free since you are paying a a prize but hey, it’s and additional fringe benefit from the sponsorship. Most, if not all, bloggers are always very grateful to their prize sponsors when they need to run a blog contest. They would normally give the sponsors a good review and plug the services of the sponsors. This third party endorsement of your service or product is definitely better than having to blow your own trumpet.

5. Gaining a new audience

Normally, if your website is about a specific niche, the people who will actively look for the topic would already have found your site. But people outside of the niche will have very little reason to specifically look for your website. By sponsoring a blog contest on someone else’s blog, you will be reaching a new set of readers who may become interested in your niche. Without the exposure given by the sponsorship of prizes on another blog’s topic, the new audience would never have searched for the topics in your niche because they do not really know of such a niche.

6. Gaining more backlinks

Running a blog contest with a good sponsored prize normally attracts a lot of participants. The contest rules can be written to ensure that the prize sponsors get in on the backlinks from each entry to the blog contest and thus gain additional backlinks and increase the authority of your site in the eyes of the search engines.

7. Targeted anchor words for specific pages and niche

For the above backlinks, specific rules can be specified in the blog contest to link specific pages of the sponsors services or products with relevant anchor text and thus give better relevancy of the sponsor’s blog with respect to the search engines when their spiders crawls the site.

8. Faster indexing of sponsor’s site by Search engine.

As blog contest with a good prize is often viral and the participants are from all over the blogosphere. Having heavily indexed site take part in the blog contest in which requirements are for specific anchor text and backlinks to you site will help your site be indexed faster by the various search engines.

9. Not tainting your web site with the wrong keywords

By only having relevant anchor text linked to you as the sponsor without the anchor text of “contest” associated with your site, your site will not be tainted with non relevant keywords which may confuse the search engine into misplacing your site in the wrong niche.

10. Building a blogging community

By exposing your services and products to the blogging community, you can impress the bloggers, who will if suitably impressed; want to talk about the interesting niche or service that you are proving. This will help build up your community spirit promotion effort which will last beyond the period of the blog contest.

So with so many benefits of sponsoring a blog contest, why don’t you sponsor a blog contest today? If you would like to sponsor a blog contest, do contact the blog owners through their contact forms. I’m sure they will be delighted to have someone approach them to run a contest. I can be contacted through my contact page.

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