Ways to Optimize Your Blog for SEO
Search engine optimization tactics and methodologies are highly dynamic and complex in nature. Blogs and other web pages use SEO to create and increase visits made by users. This is done by ensuring a higher rank on search engines e.g. Google. Search engines have automatic algorithms that assess your site to determine its relevance based on; the number of clicks on your URL or visitor visits, back links, traffic flow, fresh content etc. to satisfy the algorithms and maintain your rank on search engine, you have to continuously ensure your website is optimized SEO. Here are some ways to optimize your blog for SEO.
These are essential in any blog page optimization. Keywords should be used sparingly but naturally and efficiently in any content. Using a lot of keywords is not beneficial to your page; search engines will penalize you for keyword stuffing. This is because it makes it difficult to read and understand the contents of the blog, which is quite irritating. Proper content planning and strategy should be utilized to ensure keyword placement on the content. You can only do this by identifying what the reader wants to read and maximizing on it and not the keywords.
Long tail keywords are quite effective at bringing in traffic to your site. To pass the SERPs tests when using long tail keywords, ensure the main subject or keyword of your blog is incorporated at the beginning. In assessing its value in comparison to other pages, the relevance of it to other pages will be clearly seen. Keywords should be placed in headlines, headings, content or body, in descriptions and meta descriptions as an anchor text. The anchor text is a hyperlink that indicates other available and related pages in the blog.
- Meta Descriptions
This refers to information that appears after a search that indicates the information present in a web page. It displays in brief the content of the web page. It is fundamental for the user to determine whether or not your content is relevant. It determines whether or not they will click on the URL. Do not, however, forget the rest of your content by concentrating too much on your keyword and meta description. Search engines are pulling different contents from the posts on your blogs e.g. keywords search, no index and no follow tags etc. maximize the friendliness and readability of your blogs content to ensure popularity.
- Mobile Friendly Blogs
People today have enhanced due to the use of smartphones. Research conducted on the smartphones using search engines has increased than on laptops and desktops. Search engines display mobile friendly sites first for any queries of valuable searches made using phones and mobiles. SEOs have now indicated the importance of responsive and mobile friendly designs. As a blogger, focus on improving your blog and designing it in a mobile-friendly way. It will optimize your blog and your ranks will improve due to the centralized power depicted by a single URL.
Blog content should include pictures and images offering an explanation. To optimize the images ensure you add brief, alternate information that is keyword rich. Search engines perception of a picture is similar to a human being; text depicted on the photo is assimilated by the search engine and is displayed as a result. This tends to improve user experience and visits to your blog posts.
- URL Structures
The structure of your blog determines the search engines accessibility and understanding. Easily accessible blogs, with simple structures that are direct and to the point are highly favored. Using URL to categorize blog structures make it easier for users to navigate the blog. It also briefly explains the content of the blog or post. The URL makes a post unique in a blog and the inclusion of a keyword or keywords makes it more relevant to a search engine and the user.
- Link References
Information obtained or sourced from other sites should be linked. Similarly, other sites will create back links resulting to your blog search result. Inbound links indicate validity. Internal links are fundamental in availing other pages with information on the same subject from your posts on the blogs. It is a quality way of improving and optimizing your SEO and ranks higher in search results.
- Social Media
The social media is a strategic tool in increasing visitations to your blog. Create connections with current potential visitors by increasing blog exposure. Promoting blog subscriptions is also essential in optimizing your blogs SEO. It offers continuous customer notifications pertaining to updates and new information posted on your blogs. It also increases the likelihood that they will visit your blogs every once in a while when going through their emails. You can use it to schedule your upcoming posts even before they are posted to create tension and curiosity.
- Similar Topic Tags
These destroy the relevance of your blog. Search engines display similar tags as duplicated content and they penalize you for it. Similar tags are characterized by the use of similar words or wording e.g. blog, blogging, blogger, blog posts etc.
- Google Console
The Search Console is aimed at providing you with assistance in assessing your Google search clicks. This is obtained from its search analytics reports; useful in the determination of keywords searched and used by users in reference to the content in your blog.
Optimizing your blog is fundamental to SEOs. The search engines are, however, dynamic and their automatically changing algorithms make it harder to keep your blogs optimized. It is advisable to sign into their updates. Optimizing is a process and patience should be exercised. Ranking doesn’t start the immediate time to start your blog. Search authority for a blog is achieved through consistent optimization and user-friendly experience for the readers. Optimize your blog today for the best search engine ranks ever.